marketing
Why MarTech for publishers is important yet hard to get right
What are the challenges in MarTech for publishers?. SIPA UK recently ran a Round Table
23 January 2020
What are the challenges in MarTech for publishers?. SIPA UK recently ran a Round Table
Specialist media brands, by their very nature, have a tightly defined audience, whether individuals or
Facebook and its ilk have become an important part of digital content distribution and promotion.
Events are a growing part of B2B media portfolios, building brands and increasing revenues. A
This article on digital content promotion is in a series exploring technology themes from Web
What is the future of publishing and media brands? Magazine media businesses from around the
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what
Even formerly sceptical publishers are now starting to consider developing stand alone paid online content,
What online content will people pay for? And how can publishers balance what they keep
How can you turn new digital publishing trends into new revenues? Questions from attendees at
Seven Smart Digital Publishing ideas What are some of the latest trends in digital publishing
Seven Smart Digital Publishing Ideas Recording of webinar presentation for InPublishing on Seven Smart Digital