business strategy
Revenue diversification for publishing and media
Media brands need to develop more revenue streams as online display advertising declines – we
20 April 2019
Is your digital strategy future proof?
How we can help build your digital strategy
Media businesses are facing unprecedented change – intense competition for advertising, more channels to communicate with consumers, vast organisational and skills challenges for teams.
Speciall Media helps media organisations navigate the complex digital world, building practical digital strategies for media brands.
Carolyn Morgan, founder of Speciall Media, has over 20 years strategic experience launching, acquiring, buying, growing and selling media businesses across print, digital and live events. Carolyn launched a major conference and exhibition in 2010, the Specialist Media Show, with a workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services. In 2013 SIIA acquired the Specialist Media Show.
Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.
Speciall Media can help your media business learn from the digital experiences of other publishers and create a tailored digital strategy.
Questions for your digital strategy
We have helped independent media businesses create practical strategies to answer these questions:
- How to upgrade a website to attract new customers
- Building a customer database from web, mag, subs, events
- Changing content types – what stays in print, what goes online
- Developing a digital subscription proposition
- Creating a marketing solutions proposition for advertisers
- Launching and growing live and online events
- Researching and developing a data and intelligence product
- Reviewing a portfolio and assessing where to prioritise investment
- Disposing of non-core media assets
- Identifying complementary acquisitions and managing the purchase process
- Negotiating strategic partnerships and joint ventures
Latest Articles
subscriptions
The reader revenue revolution: how publishers can grow digital subs
The balance of media business models is finally tipping towards reader revenues. Publishers are finding
28 February 2019
news
What’s special about specialist media?
Why do I think that specialist media are so special? My publishing and media career
2 January 2019
technology
Will technology help the media industry or just keep disrupting it?
For media businesses, hearing about a new technology trend is as likely to provoke a
19 December 2018
Twitter Feed
@carolynrmorgan Digital strategy ideas & tips for media owners: print, web, mobile, events, social. Co-Founder Specialist Media Show, now digital consultant & NED
Latest Videos
Interviews & Webinars
Panels and interviews from media conferences and events, plus recording of webinars on digital publishing strategy