Is your digital strategy future proof?

How we can help build your digital strategy

Media businesses are facing unprecedented change – intense competition for advertising, more channels to communicate with consumers, vast organisational and skills challenges for teams.

Speciall Media helps media organisations navigate the complex digital world, building practical digital strategies for media brands.

Carolyn Morgan, founder of Speciall Media, has over 20 years strategic experience launching, acquiring, buying, growing and selling media businesses across print, digital and live events. Carolyn launched a major conference and exhibition in 2010, the Specialist Media Show, with a workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services. In 2013 SIIA acquired the Specialist Media Show.

Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.

Speciall Media can help your media business learn from the digital experiences of other publishers and create a tailored digital strategy.

Questions for your digital strategy

We have helped independent media businesses create practical strategies to answer these questions:

How to upgrade a website to attract new customers
Building a customer database from web, mag, subs, events
Changing content types – what stays in print, what goes online
Developing a digital subscription proposition
Creating a marketing solutions proposition for advertisers
Launching and growing live and online events
Researching and developing a data and intelligence product
Reviewing a portfolio and assessing where to prioritise investment
Disposing of non-core media assets
Identifying complementary acquisitions and managing the purchase process
Negotiating strategic partnerships and joint ventures

Latest Articles

people and culture

How to attract and retain talent: tips for publishers

Much of my consultancy work is with MDs and Founders of independent media businesses. We

15 December 2019

subscriptions

Seven questions on paywalls and subscriptions

How can publishers get started on digital paywalls and subscriptions? I chaired two roundtables at

19 November 2019

marketing

Why independent publishers benefit from customer focus

Specialist media brands, by their very nature, have a tightly defined audience, whether individuals or

18 November 2019

business strategy

Digital innovation and inspiration for publishers

More than one speaker at the Digital Innovators Summit in Berlin in March commented that

7 November 2019

Twitter Feed

@carolynrmorgan

Digital strategy ideas & tips for media owners: print, web, mobile, events, social. Co-Founder Specialist Media Show, now digital consultant & NED

Handle @carolynrmorgan

Latest Videos

Interviews & Webinars

Panels and interviews from media conferences and events, plus recording of webinars on digital publishing strategy

Our Clients

Recommendations

Carolyn is an extremely knowledgable and focused individual and has helped fast track our online presence for our publishing business. When we hired Carolyn we were very uncertain about how to proceed with digital ventures and 10 months later we are ready to launch multiple professional websites and mobile apps. If you need logical, strategic and commercial advice about digital opportunities for your business look no further.

Carolyn was invited by FIPP- the worldwide magazine media association, to develop our digital marketing strategy. She immediately got to grips with the brief, and quickly understood our audience and needs. She is professional, conscientious, and delivered work to a very high standard. Her knowledge of the industry is excellent, and she has been fundamental in helping us to move forward and plan for the future.

Carolyn ran a strategy workshop with our publishing team in advance of relaunching our site, and provided excellent guidance on how we prioritised the content, how we commercialised it, and how we should implement the relaunch. I’d be keen to work with her again

“Carolyn was interim Product Manager for the IET on our Electrical Standards Plus digital workflow product. Carolyn pulled together issues which needed resolving, prioritised for further development sprints and worked with our user group. In a challenging post-launch period she provided the direction to ensure problems were rectified and lessons learnt”.

“Carolyn designed several workshops to support and motivate our editorial and production staff moving into multimedia and digital first content types and workflows. Carolyn was very thorough and knowledgeable in her preparation of the agenda, the presentation and the exercises. Her energy and hard work made the day productive and enjoyable and staff greatly benefited from her input. Carolyn is a great facilitator, and RCNi would certainly be happy to work with her on other projects.”

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