Is your digital strategy future proof?

How we can help build your digital strategy

Media businesses are facing unprecedented change – intense competition for advertising, more channels to communicate with consumers, vast organisational and skills challenges for teams.

Speciall Media helps media organisations navigate the complex digital world, building practical digital strategies for media brands.

Carolyn Morgan, founder of Speciall Media, has over 20 years strategic experience launching, acquiring, buying, growing and selling media businesses across print, digital and live events. Carolyn launched a major conference and exhibition in 2010, the Specialist Media Show, with a workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services. In 2013 SIIA acquired the Specialist Media Show.

Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.

Speciall Media can help your media business learn from the digital experiences of other publishers and create a tailored digital strategy.

Questions for your digital strategy

We have helped independent media businesses create practical strategies to answer these questions:

How to upgrade a website to attract new customers
Building a customer database from web, mag, subs, events
Changing content types – what stays in print, what goes online
Developing a digital subscription proposition
Creating a marketing solutions proposition for advertisers
Launching and growing live and online events
Researching and developing a data and intelligence product
Reviewing a portfolio and assessing where to prioritise investment
Disposing of non-core media assets
Identifying complementary acquisitions and managing the purchase process
Negotiating strategic partnerships and joint ventures

Latest Articles

subscriptions

Customer value in B2B subscriptions

How can publishers understand and measure customer value in B2B subscriptions? In a round table

14 September 2022

subscriptions

Converting individual subs to enterprise subs

Whether you call them enterprise subscriptions, corporate subscriptions, team licences or group packages, more and

25 August 2022

communities

How publishers can build successful communities

Why set up a community? Communities can connect the most active members of your audience

26 July 2022

trends

FIPP World Congress 2022 – 10 insights

FIPP World Congress 2022 – 10 insights for future of publishing Hundreds of media and

11 June 2022

Twitter Feed

@carolynrmorgan

Digital strategy ideas & tips for media owners: print, web, mobile, events, social. Co-Founder Specialist Media Show, now digital consultant & NED

Handle @carolynrmorgan

Latest Videos

Interviews & Webinars

Panels and interviews from media conferences and events, plus recording of webinars on digital publishing strategy

Our Clients

Recommendations

Carolyn is an extremely knowledgable and focused individual and has helped fast track our online presence for our publishing business. When we hired Carolyn we were very uncertain about how to proceed with digital ventures and 10 months later we are ready to launch multiple professional websites and mobile apps. If you need logical, strategic and commercial advice about digital opportunities for your business look no further.

Carolyn was invited by FIPP- the worldwide magazine media association, to develop our digital marketing strategy. She immediately got to grips with the brief, and quickly understood our audience and needs. She is professional, conscientious, and delivered work to a very high standard. Her knowledge of the industry is excellent, and she has been fundamental in helping us to move forward and plan for the future.

Carolyn ran a strategy workshop with our publishing team in advance of relaunching our site, and provided excellent guidance on how we prioritised the content, how we commercialised it, and how we should implement the relaunch. I’d be keen to work with her again

“Carolyn was interim Product Manager for the IET on our Electrical Standards Plus digital workflow product. Carolyn pulled together issues which needed resolving, prioritised for further development sprints and worked with our user group. In a challenging post-launch period she provided the direction to ensure problems were rectified and lessons learnt”.

“Carolyn designed several workshops to support and motivate our editorial and production staff moving into multimedia and digital first content types and workflows. Carolyn was very thorough and knowledgeable in her preparation of the agenda, the presentation and the exercises. Her energy and hard work made the day productive and enjoyable and staff greatly benefited from her input. Carolyn is a great facilitator, and RCNi would certainly be happy to work with her on other projects.”

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