Media businesses are facing unprecedented change – intense competition for advertising, more channels to communicate with consumers, vast organisational and skills challenges for teams.
Speciall Media helps media organisations navigate the complex digital world, building practical digital strategies for media brands.
Carolyn Morgan, founder of Speciall Media, has over 20 years strategic experience launching, acquiring, buying, growing and selling media businesses across print, digital and live events. Carolyn launched a major conference and exhibition in 2010, the Specialist Media Show, with a workshop programme for specialist media owners to learn about new strategies, swap ideas with their peers and meet new suppliers and services. In 2013 SIIA acquired the Specialist Media Show.
Carolyn now focuses on advising individual media and publishing businesses on the best way to grow their digital revenues.
Speciall Media can help your media business learn from the digital experiences of other publishers and create a tailored digital strategy.
We have helped independent media businesses create practical strategies to answer these questions:
How does the Digital News Report 2022 apply to specialist publishers? The RISJ Digital News
10 hot topics for independent publishers What are independent media and publishing businesses talking about?
The old world of “office-based” working feels rather distant as we move to another period
Publishers are exploring branded content as an alternative to straight display advertising. The rewards are
@carolynrmorgan Digital strategy ideas & tips for media owners: print, web, mobile, events, social. Co-Founder Specialist Media Show, now digital consultant & NED
Panels and interviews from media conferences and events, plus recording of webinars on digital publishing strategy
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