b2b
Free to paid: 7 questions before you set up paid digital subscriptions
Niche B2B publishers are now considering paid digital subscriptions after years of a free online,
28 May 2018
Niche B2B publishers are now considering paid digital subscriptions after years of a free online,
Business to business media is in a state of flux, with subscribers and advertisers’ own
Events are a growing part of B2B media portfolios, building brands and increasing revenues. A
This article on how artificial intelligence could affect media brands is part of a series
This article about new digital storytelling with video, VR and AR is in a series
Technology is enhancing and disrupting every sector of business and society, in every part of
What is the future of publishing and media brands? Magazine media businesses from around the
“We need more repeatable revenues.” Practically every media owner I speak to is focussed on
Display advertising is declining, and advertisers are focussed on creating content. So for media and
When the world is connected and all content is digital, is there any point these
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what
I’m moderating the specialist theatre at the FIPP World Congress in London 9-11 October, and