We always start with a no-obligation meeting with a prospective client, and take the time to fully understand your business issues. We have some standard checklists to help you clarify your objectives and current proposition to consumers and advertisers, and assess how well your current website is delivering against these objectives. We’ll agree the key business issues in that first meeting.
We’ll then come back with a written proposal outlining a number of options. These could include a detailed review of your digital content strategy, benchmarking against competitors, creating a set of recommendations for discussion, running a workshop with your team to gain their support or creating a detailed project plan.
If there are areas where we feel you need specialist support, we’ll recommend experts we have worked with before. We also offer a project management service, working with your team and suppliers to deliver your digital strategy.
We believe that in the digital environment all businesses are becoming media businesses, as they seek to provide useful content to their customers and build a community. With our long experience of successful media businesses we can advise you on how to make the most of these opportunities.
From 2008 to 2018 the consultancy was known as Penmaen Media. Below is the background which founder Carolyn Morgan posted on the story behind that name. After 10 years we have decided to rebrand as Speciall Media, which more closely reflects our focus on specialist, niche and targeted media businesses, and the growing breadth of their activity.
The story behind Penmaen…by Carolyn Morgan
“Penmaen means “rocky headland” in Welsh and there are several places called Penmaen in Wales. My Penmaen is in the Gower peninsula, an area of outstanding beauty just beyond Swansea. From the tiny village of Penmaen, just under the long hill of Cefn Bryn, the headland of Penmaen stretches out into the Bristol Channel, overlooking the beautiful Three Cliffs Bay. This beach often appears on lists of the most beautiful places in the UK, with its three jagged peaks, soft golden sands, winding river that floods and ebbs with the exaggerated tides of the Bristol Chanel, and a ruined castle. This was the site of Neolithic settlement, and a Norman Castle, with commanding views over Oxwich Bay. I find this an inspiring place, in a permanent state of change as the tide sweeps in and out.
My great-great grandfather, John Clement, from Oxwich Bay, married Margaret Morris in Penmaen Church in 1862. She had inherited land nearby from her aunt. John Clement became a captain in 1870 and skippered many ships in the following two decades, as part of the copper trade between Swansea and Chile, involving annual perilous voyages around Cape Horn, to bring back copper to smelt with Swansea coal. He was a rather romantic figure, who took his wife on some voyages, leaving their children with a housekeeper. He was shipwrecked, and then rescued in the mid Atlantic in 1878, and finally died of yellow fever in 1889, and was buried in the English cemetary in Rio.
He started a seafaring tradition in my family; my great-grandfather and my grandfather were also master mariners, and I enjoy dinghy sailing and yacht racing in my leisure time. The adventurous spirit of the 19th century seafarers and their willingness to brave the annual journey to Chile with very limited instruments, makes today’s uncertain business environment seem relatively benign.
In helping modern day business owners navigate the treacherous waters of today’s climate I am frequently inspired by the skill and persistence of my forbears. “
We have always believed that media brands targeting specialist or niche audiences, with a specific community and targeted content, have the best growth potential in the digital media environment.
Speciall Media are those that are niche, targeted or cater for a specific vertical market. They cover all media, from print to digital, e-learning to live events. And of course, we believe they all are special and need special solutions!