How our digital strategic advice service works
Does your digital strategy need a review?
Speciall Media builds a tailored digital media strategy for media brands.
We have particular expertise in working with media businesses, but believe that digital technology turns many businesses into online publishers, and they need help to acquire new digital media skills.
Our digital strategic advice service is flexible, driven by your business needs.
We can help you answer questions such as:
- How can I build my media brand online without cannibalising print?
- What should my digital proposition be?
- How can I grow digital revenues from readers and advertisers?
- How can I attract and retain new customers?
- What skills and resources do my team need to deliver this change?
- What can I learn from other media businesses?
Read articles from the Speciall Media blog for ideas and tips on digital publishing and marketing.
Read our case studies to find out more about the projects we have worked on.
Request to join the Speciall Media Group to share best practice with other independent media leaders
How do we work?
We start with a no-obligation consultation to understand your business and the current issues. This could be in person or over Zoom.
You can then request a project proposal or our long term strategic advice service.
Project proposal
From the initial briefing meeting we will create a bespoke project proposal, which may include:
- Carrying out customer research or benchmarking competitors
- Agreeing strategic priorities with you
- Facilitating strategic workshops with your own team
- Creating a detailed implementation plan
We work collaboratively, ensuring that the strategy uses your unique advantages, will deliver the revenues you require, and can be implemented by your team.
Project proposals have clear objectives and deliverables, an agreed timetable and a fixed fee. A project could involve as little as 5 days of consultant time or could run over several months.
We can bring in experts from our network to meet your exact requirements, and help you project manage launches, and relaunches.
We can also carry out acquisition searches and help you integrate acquisitions into your current business.
We can work with your own team to integrate acquisitions or launch new media products, and help set them up to run the business alone.
Long term digital strategic advice
If you need advice and support on your digital media strategy over the longer term, perhaps because you are making significant changes to your business or you are seeking an external investor or buyer, we can provide a longer term ongoing service. This could be for 12 months or several years.
We will work with you to create a tailored and flexible programme based on your strategic objectives covering 12 to 48 days a year which could include:
- Strategic discussions with MD on opportunities and challenges
- 1-1s with key staff on their strategic issues plus technical and operational challenges
- Analysis of internal data and curation of relevant external case studies and best practice
- Facilitated group workshops to creatively develop solutions to key challenges and set priorities for action
- Introductions to peers facing similar challenges to share best practice
- Ad hoc calls and emails to talk through specific issues
Our long term digital strategic advice service provides you with access to external case studies and best practice, plus a wide network of peers and digital media experts, all for a fraction of the cost of hiring a full-time strategic digital director.
This service can be provided on a consultancy basis, or as a Non-Exec Director of your media business.
To find out how we can help you grow your revenues, just contact us.
