Digital media strategy project case studies
Learn from the experiences of Speciall Media clients.
Speciall Media creates practical digital media and marketing strategies for print publishers making the digital transition and organisations that want to use digital content to attract new customers.
Read about the projects we have worked on below:
Read recommendations from clients we have worked with.
For a more detailed individual discussion about your business and its specific digital media and marketing requirements just contact us for a no-obligation initial meeting
Developing a digital subscription product in the healthcare sector
A UK B2B publisher wanted to develop a digital, mobile first product for healthcare professionals. We researched both user and buyer markets, analysed competitors and developed a unique value proposition. A digital agency was briefed to create a prototype product which was tested with users. We built a business case and the product is now out with a group of beta subscribers.
Researching digital transformation for a maritime publisher
A global publisher had established print and DVD products for the maritime sector, sold via resellers. We researched the structure of the market, analysed sales trends and interviewed a number of resellers to establish the best way to digitise our products and integrate to their systems for end users.
Launching a paid digital membership
A specialist B2B publisher whose business model was previously driven by advertising and marketing solutions, wanted to create a paid digital membership proposition. We researched the audience, developed new premium content and advised on marketing. They now have a steady six-figure recurring revenue stream and a core of loyal members.
Building a digital strategy for a new portfolio
A diversified publishing group had acquired a number of titles in a single sector and wanted a unifying digital growth strategy. We reviewed the titles, interviewed publishers and editors, and compiled case studies of best practice from other sectors. We created a digital strategy paper which was discussed with CEO and NED, and priorities agreed. Almost two years later, many have been implemented, the portfolio has grown, and we have been commissioned to update the strategy for the next phase.
Programming the Publishing Show
We developed the content programme for the 2021 Publishing Show, with 60 speakers across two theatres and two days.
Strategic review for independent specialist consumer publisher
We reviewed their business plan, shared benchmarks from other publishers and facilitated a discussion on strategic priorities.
Digital transformation for a European publisher
We assembled a project team who worked together virtually over several months to analyse their current business, identify customer segments, conduct a series of interviews and develop the spec for a new digital subscription product. The CEO is now seeking an external investor to fund its growth.
Niche acquisition search for indie publishers
We agreed criteria, researched candidates and provided a shortlist to the client. We agreed priorities, and I made anonymous approaches, and advised on the purchase of one title. Three years later this title has grown, employs several new staff and the owners have asked for a further acquisition search.
Membership revenues for family-owned publisher
We designed a board strategy day based on analysis of publishing and audience data and bringing in benchmarks and case studies from other markets.
Launching a B2B media digital business
A publisher with an idea for a new b2b magazine launch wanted advice on designing their website. We created the structure and sections of the site from scratch, based on best practice in b2b media, advised on selecting an agency, and then briefed the agency team in detail on the design and functionality of the website. We agreed with the publisher the content strategy for free/social, registered and subscription content, and also how to incorporate commercially sponsored content. We interviewed several end users on the beta site and included their feedback in the final version. The site launched in December 2016 and has been well received by the market.
Advising on a targeted acquisition search
Researching best practice in B2B events
Uncovering digital opportunities for a business audience
Investigating digital behaviour for a consumer specialist publisher
Chairing and moderating B2B conferences
We were approached by a launch event focussing on B2B marketing in a global industry sector. We advised on the programme, sourced some speakers, reviewed presentations in advance, and ran a conference call with debate panellists. Over two days Carolyn moderated the event, introducing speakers, chairing Q&As, moderating panel discussions and summing up at the end of the day. We gave feedback on the format for the organisers and they plan to repeat the event.
Developing digital advertising revenue
Disposing of specialist consumer titles
A consumer publisher had identified a number of titles for disposal. We interviewed the individual publishers and reviewed statistics and wrote a tailored information memorandum for each title that emphasised their respective strategic value. With the MD, we created a list of prospective buyers and contacted them individually and confidentially, checking that there was a good strategic fit before sharing information and answering questions. The client received some credible offers and transactions are now completed.
Acquisition search for a niche B2B publisher
Creating a registration wall for a b2b publisher
Creating a content plan for a new web platform
Creating a digital strategy in a consumer specialist market
This specialist publisher had ten print magazines with strong subs base but limited web presence. Working with the MD and team over a period of 18 months, we ran strategic workshops, initiated a reader survey, helped design a web template and set up a content and social strategy, and supported marketing of new digital editions. The social content drove new readers, the email database grew, and the web template was rolled out to other titles in the portfolio. They have since launched an e-commerce business in their specialist field. We facilitated monthly project meetings and provided flexible support to the digital project manager by phone and email.
Forecasting the future of global media measurement
Bringing a digital data product to market
Analysing best practice in data and intelligence products
Disposal of a niche B2B media business
The founder of this specialist, controlled circulation magazine with associated live events and website wanted to sell. We wrote the information memorandum, identifying the key value points of the business, approached potential buyers and took part in early negotiations. The transaction has now completed.
Reshaping a print magazine portfolio for digital future
Digital marketing strategy for professional training business
Advanced Management Skills provides training for consultants that leads to professional qualifications. They had seen a decline in course bookings, and asked us to refresh their digital marketing strategy. We analysed feedback from course participants, reviewed the competition, and developed a clear proposition for the business. We reviewed the structure of their website, developed a strategy for creating an email newsletter, and set up a blog to provide useful resources to visitors to the site and those who had attended courses. AM Skills have seen an upturn in course bookings.