Building Data & Intelligence Products: the new frontier in B2B media
The pinnacle of the B2B product pyramid is now data-driven intelligence products, which transform flat
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The pinnacle of the B2B product pyramid is now data-driven intelligence products, which transform flat
With advertising increasingly elusive, and now under threat from ad blockers, most B2B media organisations
While b2b publishers can charge high prices for premium subscription services, or make money from
How B2B publishers have reinvented their operations to provide a wide range of products and services for their audience
A new approach for publishers to work more closely with their audiences and develop new products and services iteratively
The way we all consume news is a strong indication of digital trends across the whole publishing and media sector. So the latest Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) is definitely worth a read. I believe it unearths some subtle trends in consumer behaviour and corporate moves that could be quietly revolutionary.
Even small publishers should take note of the big shifts in the digital media landscape,
Big online publishers like the Guardian, BBC, the New York Times and National Geographic have
No publisher can survive in future without learning how to create successful digital products across
All publishing businesses are grappling with the challenge of developing new digital revenues for established
Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility…. are all causing
Just when you think the media environment is about to settle down, the rate of
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