Why specialist titles thrive with independent publishers
Media giant IPC are in the process of disposing of around 28 niche titles –
Media giant IPC are in the process of disposing of around 28 niche titles –
I’m cheered by the optimism shown by specialist media owners who responded to the survey
I’ve long believed that a specialist media owners’ greatest asset is not their content but
What is it that unites specialist media businesses, whether they serve consumer or professional audiences,
Growing commercial revenues from online publishing has provided a conundrum for specialist media businesses –
In the last year, the opportunities for specialist publishers to place their content in new
Media owners and commentators are currently obsessed with charging directly for content delivered online, but
Many media brands have discovered the value of live events to reach new audiences and
Media owners are finding their advertising clients these days are far more demanding, expecting to
Traditional media businesses are increasingly taking their brands into live events – whether big consumer
No wonder all the publishers at the PPA conference last week were hyper-excited about the
Digital editions, e-readers, ipads, mobile, video…for print-based publishers are they all a way to get
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