B2B Media Strategies – 12 principles for digital transformation
How can you transform a traditional B2B print publisher into a digital-first professional information provider?
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How can you transform a traditional B2B print publisher into a digital-first professional information provider?
I was asked to contribute a perspective to the Digital Magazine Summit on 11 Nov
Markets are changing ever faster: technology cycles are speeding up, customers are becoming ever more
The pinnacle of the B2B product pyramid is now data-driven intelligence products, which transform flat
While b2b publishers can charge high prices for premium subscription services, or make money from
How B2B publishers have reinvented their operations to provide a wide range of products and services for their audience
A new approach for publishers to work more closely with their audiences and develop new products and services iteratively
The way we all consume news is a strong indication of digital trends across the whole publishing and media sector. So the latest Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) is definitely worth a read. I believe it unearths some subtle trends in consumer behaviour and corporate moves that could be quietly revolutionary.
Even small publishers should take note of the big shifts in the digital media landscape,
Big online publishers like the Guardian, BBC, the New York Times and National Geographic have
No publisher can survive in future without learning how to create successful digital products across
In five years time, the “Millennial” audience (currently 18-35s) will make up half of the
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