Successful commercial partnerships for media owners
Media owners are finding their advertising clients these days are far more demanding, expecting to
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Media owners are finding their advertising clients these days are far more demanding, expecting to
Traditional media businesses are increasingly taking their brands into live events – whether big consumer
No wonder all the publishers at the PPA conference last week were hyper-excited about the
Digital editions, e-readers, ipads, mobile, video…for print-based publishers are they all a way to get
Rather than think of social media as a competitor, publishers of print and online content
As a print-based publisher creating a digital edition, it’s tempting just to squirt a PDF
There’s been lots of debate and frantic calculations following the Times’ announcement of a £2
It’s all too easy to get obsessed with optimising your site for Google and imagining
Traditional and digital publishers alike are grappling with how to build a profitable business around
Many media owners are branching out into live events – either putting forward their experts
How well does your home page sell your product or service? How many hard-won visitors
At Publishing Expo in London last week there was a rather ambitiously titled debate on
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