Innovation is the future of media: to thrive in a changing world, we need to radically reinvent how we package content and services into new products plus how we market to our customers, and create inventive marketing solutions for our advertisers.
So that means looking outside our own market and picking up ideas from smart publishing and media owners. And working out how to create the right environment for innovation; spotting the emerging opportunities, acquiring new skills and marketing creatively to elusive audiences.
The Digital Media Innovation Conference on 8 April in London examines this challenge in detail, showcasing media businesses who are successfully pushing the boundaries and embracing innovation.
Speakers will share the ups and downs of their journey – and provide actionable insights you can apply to your own markets and your own innovation challenges.
On 7 April, we’re running small group, informal Pre-conference Roundtables – for CEOs, Marketing, Content, Tech and Sales Directors – ideal to swap ideas with your peers and build your personal network.
Plus we are inviting innovative, entrepreneurial media businesses to enter the 2014 Media Innovation Awards – which will be presented at the end of the Conference on 8 April, followed by a drinks reception.
If you are interested in entering the awards, please contact me for more details
The Digital Media Innovation Conference is organised by the Information Industry Network, a new group that brings together SIIA publishing and media members across Europe, including SIPA and ABM. As well as major conferences, IIN organises monthly Issue Briefs in London and regular online events.
Save the date, 7-8 April 2014, and look out for more information coming on the website soon.
About the author: Carolyn Morgan is Programme Director for the Information Industry Network in Europe, putting together live events for publishers. This article previously appeared on the IIN blog.
Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for the IIN Europe, a division of SIIA. Carolyn also advises individual publishers on their digital strategy via her consulting business Penmaen Media