How can independent publishers in specialist markets take advantage of the opportunities on the web, mobile, social and email when resources are tight?
This selection of thirty practical tips has been gleaned from the experiences of innovative niche consumer and b2b publishers.
The full presentation is being given at Publishing Expo at 3pm on 28 February 2012 in a panel session led by me, Carolyn Morgan, MD Specialist Media Show, with Andy Marshall, MD Immediate Media Bristol and Rob Chambers, MD Total Telecom.
Do come along and listen to the full session, and ask your questions of the panel. We’re in the Audience/Data Theatre, and it’s free to attend.
- Test tablets
- Repackage and recycle
- Value free
- Hold your nerve on prices
- Test short term promotions
- Go global
- Don’t forget e-readers
- Streamline content production
- Consider content curation
- Be search friendly
- Unearth your archive
- Get your audience talking
- Socialise your own site
- Sell tickets on twitter
- Test facebook mags
- Cross promote exhaustively
- Automate your emails
- Try video for email marketing
- Become a data geek
- Partner with advertisers
- Get enewsletters sponsored
- Establish a value for social
- Test out transactions
- Be a video magpie
- Connect your audience
- Create content from events
- Build an exclusive network
- Make print special
- Work closely with Apple
- Select suppliers strategically
About the author:
Carolyn Morgan works with niche media businesses on their digital publishing and marketing strategy, through consulting firm Penmaen Media. Carolyn regularly writes for media trade press and speaks at conferences on the challenges of digital publishing. She also runs the Specialist Media Show, a conference, exhibition and workshop programme for niche publishers. Carolyn moderates the Specialist Media Network on LinkedIn, a community of over 800 niche publishers who swap ideas and contacts. Request to join here.If you are a niche publisher and would like some advice on how to create a robust digital publishing strategy, please contact us for an initial discussion.