Most publishers now accept that it is obligatory to have a social media presence, but
How can small businesses get value out of social media? On 21 March I attended
Email newsletters are still a valuable marketing tool to convert interested prospects into customers, and
Whether your media revenues rely on selling ad space, airtime, stands or sponsorship, for print,
Business these days is simply a succession of projects: launches, relaunches, restructures and repositioning. Project
Many media owners are extending their brands into events, shows and conferences. They have a
I’ve been thinking recently about how media brands can build a valuable community around their
Last week I attended the SIPA (specialist information publishers association) annual UK congress, and picked
Business people usually expect web developers to work miracles – to read their mind, know
Every business that wants to use the web to build a closer relationship with its
Print publishers are often sitting on an unexploited asset – their archive. If they have
Many publishers will be looking over the precipice of 2009 with a certain amount of
Be first to get the latest ideas and tips
