How can publishers understand and measure customer value in B2B subscriptions? In a round table
If you are a B2B media business, and you already have some subscription products, I’d
The Specialist Media Insights research polled over 160 publishers in March 2012, asking them how
Business and consumer publishers are both grappling with the challenge of digital media, but their
With all the speculation about paid content, we’ve been missing some hard facts about exactly
Adoption of mobile editions of magazines is at a tipping point, finds a recent survey
Early results from a survey of specialist media businesses show that independent publishers are actively
Online publishers, whether they have a heritage print business or not, are all convinced they
New leads are the lifeblood of a b2b business – for promoting subscriptions, conferences, events
Be first to get the latest ideas and tips
