The wild digital frontier of subs marketing: pioneers required
In the last couple of years subscriptions have been a safe haven for publishers from
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In the last couple of years subscriptions have been a safe haven for publishers from
As Content Director for the Specialist Media Show I’m always on the look-out for innovative
Media businesses are currently fascinated by how to convert those who consume their online content
I’m cheered by the optimism shown by specialist media owners who responded to the survey
Developing a content-based online subscription business is the holy grail for many specialist publishers. The
Many media businesses who publish content online for free are investigating subscription or membership packages
What is it that unites specialist media businesses, whether they serve consumer or professional audiences,
Digital editions, e-readers, ipads, mobile, video…for print-based publishers are they all a way to get
Traditional and digital publishers alike are grappling with how to build a profitable business around
All online publishers, whether they have a traditional print business or not, are busy searching
For most print-based publishers, subscriptions have felt like a safe haven in the current economic
Most publishers – whether print-based or online – are rightly obsessed with content. Not surprising,
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