B2B publishers and event organisers are discovering the value of a strong audience community. Even
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what
If your business is based on reaching and persuading senior decision-makers, then Linked-in should be
Specialist publishers are increasingly realising that their business is more about gathering together a like-minded
As the organiser of the Specialist Media Show I am well aware of the practical
I’ve long believed that a specialist media owners’ greatest asset is not their content but
Many media owners are branching out into live events – either putting forward their experts
Media owners often believe it’s their brand, its reputation for quality content and heritage that
Most publishers – whether print-based or online – are rightly obsessed with content. Not surprising,
I’ve been thinking recently about how media brands can build a valuable community around their
Media brands have always principally defined themselves in terms of the quality of the content
The debate is still raging among traditional media businesses, particularly newspapers, over how to drive
Be first to get the latest ideas and tips
