Over the last year, through my consultancy work, and running the Specialist Media Show, I’ve
I’m cheered by the optimism shown by specialist media owners who responded to the survey
Many media brands have discovered the value of live events to reach new audiences and
Most publishers – whether print-based or online – are rightly obsessed with content. Not surprising,
Many media owners are extending their brands into events, shows and conferences. They have a
I’ve been thinking recently about how media brands can build a valuable community around their
Last week I attended the SIPA (specialist information publishers association) annual UK congress, and picked
Yesterday two more established print titles closed; Dennis’ Maxim is now online-only (see Brand Republic)and
Magazine publishers have long thought of subscriptions as an easy way to get their print
A media brand – magazine, newspaper, radio station, TV channel – is a hugely powerful
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