Success in online ad sales for traditional media businesses
A dramatic increase in the supply of online inventory and a decline in advertiser demand
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A dramatic increase in the supply of online inventory and a decline in advertiser demand
A year ago, online publishers could still achieve good yields from traditional banner-style inventory for
Yesterday two more established print titles closed; Dennis’ Maxim is now online-only (see Brand Republic)and
Publications that already sell print subscriptions have an obvious revenue source from their online activity,
Many publishers will be looking over the precipice of 2009 with a certain amount of
Your print ad teams have invaluable market knowledge and strong relationships with key advertisers. Yet
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