The future for subscriptions
Magazine publishers have long thought of subscriptions as an easy way to get their print
Magazine publishers have long thought of subscriptions as an easy way to get their print
A quote recently heard from one small publisher: “I’m in survival mode; I don’t have
Yesterday I listened to Tim Brooks talking about the web strategy for Guardian News and
If you can provide your target audience with a reason to visit your site regularly,
In these tough economic conditions, how can you grow traffic to your site without spending
I believe very strongly that every business that is serious about using the web to
I love magazines and have worked with them for years. I have a particular respect
When you have a carefully nurtured and lucrative offline brand that relies on its content
Publications that already sell print subscriptions have an obvious revenue source from their online activity,
Most media brands have a treasure trove of past product reviews, articles, interviews, pictures, guides
A media brand – magazine, newspaper, radio station, TV channel – is a hugely powerful
Many publishers will be looking over the precipice of 2009 with a certain amount of
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