Creative commercial partnerships for media owners
Advertisers are beginning to return to media owners, but in these uncertain times they are
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Advertisers are beginning to return to media owners, but in these uncertain times they are
Whether your media revenues rely on selling ad space, airtime, stands or sponsorship, for print,
What were the hot topics for media businesses in 2009? What provoked discussion and debate?
Many media owners are extending their brands into events, shows and conferences. They have a
If you are a print publisher with a companion website, is it driving enough ad
A dramatic increase in the supply of online inventory and a decline in advertiser demand
A year ago, online publishers could still achieve good yields from traditional banner-style inventory for
Yesterday two more established print titles closed; Dennis’ Maxim is now online-only (see Brand Republic)and
Online classified advertising should be a rich source of revenue for niche online publishers –
A quote recently heard from one small publisher: “I’m in survival mode; I don’t have
Publications that already sell print subscriptions have an obvious revenue source from their online activity,
With advertising revenues stagnating, many publishers are turning to e-commerce. Beware the risk of price
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