Inviting your best customers into a club
Once your customer has just purchased from you, whether they have bought online, taken part
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Once your customer has just purchased from you, whether they have bought online, taken part
With the current decline in advertising continuing, many publishers have been re-examining where and how
Creating an editorial team that works across print, video and web is now not just
Magazine publishers have long thought of subscriptions as an easy way to get their print
A quote recently heard from one small publisher: “I’m in survival mode; I don’t have
Yesterday I listened to Tim Brooks talking about the web strategy for Guardian News and
If you can provide your target audience with a reason to visit your site regularly,
In these tough economic conditions, how can you grow traffic to your site without spending
I believe very strongly that every business that is serious about using the web to
I love magazines and have worked with them for years. I have a particular respect
Whether your site is brand new or a relaunch, it is best to have a
I attended an AOP forum this week where, amongst others, Jim Mullen, Head of Digital
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