marketing
Why independent publishers benefit from customer focus
Specialist media brands, by their very nature, have a tightly defined audience, whether individuals or
18 November 2019
Specialist media brands, by their very nature, have a tightly defined audience, whether individuals or
More than one speaker at the Digital Innovators Summit in Berlin in March commented that
Access to a network of peers has always been part of the implicit value proposition
Podcasts are attracting a growing audience, in the UK as well as the US. For
News consumption tends to drive other media habits, so it’s always worth tracking what’s changing
If you are a B2B media business, and you already have some subscription products, I’d
The news that The Guardian was in danger of making a profit caused a bit
Media brands need to develop more revenue streams as online display advertising declines – we
The balance of media business models is finally tipping towards reader revenues. Publishers are finding
Why do I think that specialist media are so special? My publishing and media career
For media businesses, hearing about a new technology trend is as likely to provoke a
How can niche publishers grow their business in these turbulent times? Specialist publishers gathered at